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    • ESS is attempting to back out of the dyno event they themselves requested?


      Roman at ESS is now attempting to back out of the tuner dyno day shootout. I would like to remind everyone, ESS requested this dyno comparison themselves and asked BimmerBoost to schedule it. Now that the date is nearing, ESS is going back on their word at the last minute

      I received this e-mail from Roman:

      Quote Originally Posted by Roman
      Joseph / Sticky

      I have been well aware of your communication with AJ in regards to your dyno event. I have also seen your post on mfest where you accuse AJ of agreeing to attend your scheduled event. I find it odd that you would schedule an event like this without any confirmation from AJ that he could attend due to his current work in Europe . The following email responses from AJ to your request seem to be very clear that he wanted to attend your event but could not commit to your dates and that he would follow up with you when he could. I have seen the emails and I do not see the one where you gave AJ a date and he agreed to be there.


      "Hi Joseph,

      I am currently back in Europe putting the finishing touches on our soon to be released V10 SC system, I have not confirmed return flight to the US yet as that depends on when development here is finished. I hope to be back mid-late August, is there any chance the event can be planned after that? If not I will look into flying out there from Europe if time allows it."


      "Joseph,

      I am not quite sure yet as my return depends on completion of the MSS65 SC work. I will keep you posted as soon as I know.

      I think the 14th may be to soon as we are doing a airfield event here in Scandinavia with the E60 M5 SC that weekend."


      I believe AJ has been very cordial in answering your questions and sending you dyno info at your request. He has also been very open with wanting to help you put together a dyno event to prove to you and the other doubters in your camp how our products perform. During this time you have continued to make untrue statements about our company in an attempt to promote the vendors that sponsor your car and your website. The most recent is the post you made on e90post in regards to our NA software. You continue to say one thing to us and do another on the forums. You might feel that because you make anonymous accounts on these forums you can hide your ID from others while taking your usual shots at our company but you and I both know the truth.


      Do to your continued actions I feel that it is best if we terminate communications with you as you seem to have a very obvious motive when it comes to our company and the products we make.

      .
      Roman Zepeda
      ESS Performance Products
      E-Mail : roman@esstuning.com
      Web : www.esstuning.com
      Tel : (602)751-0571
      This was my response:

      Quote Originally Posted by Sticky
      First of all Roman, I never asked to schedule an event. Asbjorn made the request to me on the 11th of May for a dyno comparison this summer:

      "On another note, would you guys be up for a friendly dyno shootout in CA this summer? We would be glad to bring out a few cars for some comparisons under identical conditions. I would also like to meet some of you guys in person to talk about various things you have questions about as I feel this internet hostility serves no purpose. We have absolutely nothing to hide, and I would like to prove it to you.

      Regards,

      Asbjorn"

      I told him I would schedule the event:

      "Absolutely, I would be more than happy to host a dyno shootout. I have been trying to get this done for some time but no one has been willing to agree. Of course the internet hostility serves no purpose and my desire was to point out legitimate questions but then everyone starts fighting with personal politics on the other boards. "

      This was the response from Asbjorn:

      "It would be a lot of fun doing some friendly comparo's and posting the results! :-)"

      At no point am I told not to go forward with this. ESS suggested this themselves and said it would be fun, so I did what was requested of me to accommodate ESS. I scheduled the event for late-July since ESS said "summer" and gave no specific date. Well, late July apparently did not work as per Asbjorn being in Europe. Despite that, he says he will fly out if necessary:

      "I am currently back in Europe putting the finishing touches on our soon to be released V10 SC system, I have not confirmed return flight to the US yet as that depends on when development here is finished. I hope to be back mid-late August, is there any chance the event can be planned after that? If not I will look into flying out there from Europe if time allows it."

      I reschedule the event to accommodate ESS and update Asbjorn on that. At no point am I told he can not make it. He says he will be back mid-August, I make it late August as he REQUESTED the event to be rescheduled which is confirmation of attendance. ESS suggested the event, suggested the time frame, and suggested it be organized. I have complied in every possible respect. I have spent considerable time and money making this happen as requested. I'm not sure what else you could possibly want of me, I have gone above and beyond fulfilling your demands for a dyno day with a dynojet, boost logging, and dates in the most professional and respectful manner possible.

      I do not post on e90post, so you have me confused with someone else. Secondly, I am not in any camp. As a matter of fact, I have contacted ESS from the very earliest days requesting products for my car only to be rebuked and not followed up with.

      Asbjorn has agreed in principle to attend and suggested the event himself which I complied with. It seems now that the date is coming close you are attempting to back out. I will hold ESS accountable for the time and cost. Many companies have arranged their schedules around this event and you have led me on for almost 4 months now. If you would like to terminate the event, I will accept reimbursement for all the accrued time, fees, and potential lost revenue.

      Remember, ESS made the request for the event, confirmed, and asked for a reschedule. The entire point of the event was to alleviate any doubts so what motives do I have? To actually have a real third party comparison with all the tuners in one place? The product is supposed to speak for itself but you are not letting it. What was the point of all that talk when you requested a dyno challenge with Powerchip? Well, you have it, why are you not keeping your word? This is not professional behavior in the slightest. I hope this is simply a misunderstanding that we can work out and I would like to make it clear I fully have the best of intentions. That would also be why I even offered accommodations for Asbjorn at my expense. I hope we can work this out and I look forward to ESS honoring its word.

      - Joseph - BimmerBoost.com
      We have over a half dozen companies waiting on ESS. BMS has agreed and has been patiently waiting. MHP agreed although the date change now inconvenience them. Gintani agreed and said they would accept the date change for ESS. OE Tuning agreed and said they accept the date change to wait for ESS. Powerchip said they do not mind the date change and look forward to it. Vishnu has agreed in proxy and we also have GIAC representation. G-power is ready with their supercharger representation.

      BimmerBoost has worked tirelessly to make this event happen at substantial cost as any of these companies can attest. We have been on the phones and e-mailing back and forth for what is almost 4 months now.

      ESS requested this event, led everyone on, and now is backing down from their own challenge. BimmerBoost has considerable cost tied to the event and will not simply let it go. DC Performance has a large amount of revenue dependent on the event. Literally dozens of people, companies will be hurt financially and inconvenienced by ESS not honoring its own request.

      We would like the BMW community to encourage ESS to participate as they had agreed, please contact Roman and make it known you would like to see the event take place as planned:

      Roman Zepeda
      ESS Performance Products
      E-Mail : roman@esstuning.com
      Web : www.esstuning.com
      Tel : (602)751-057

      This article was originally published in forum thread: ESS is attempting to back out of the dyno event they themselves requested? started by Sticky View original post
      Comments 167 Comments
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by MSpiredM3 Click here to enlarge
        I think you should wait too and get some ESS cars there. This is a big event and I think it's worth it to push it back to get as close to a complete representation of all the available options on the market. Also, this gives some time to possibly allow someone on the West Coast to get an Active kit as well.
        Exactly my line of thinking, and that is how it is going to be.

        I hope this can work out for the best and we can now get Active involved.

        Hell, maybe even VF Click here to enlarge
      1. 808E90's Avatar
        808E90 -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        If they don't show up we will simply source ESS cars from elsewhere and ESS will participate whether they like it or not. I'm not about to let them piss all over the hard work everyone has put in for months just because ESS lacks integrity, respect, and responsibility.

        The dyno shootout will be revised and go ahead as planned.
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Yes, yes, it will only hurt them but that isn't the point.

        I want to get some ESS cars there anyway so we have a comparison at the same time same place. This is important to the M3 community and will also make for a more complete event. Considering this is coming out of my pocket, I want to make sure I get as much bang for the buck as possible.
        Click here to enlarge Originally Posted by MSpiredM3 Click here to enlarge
        I think you should wait too and get some ESS cars there. This is a big event and I think it's worth it to push it back to get as close to a complete representation of all the available options on the market. Also, this gives some time to possibly allow someone on the West Coast to get an Active kit as well.
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Exactly my line of thinking, and that is how it is going to be.

        I hope this can work out for the best and we can now get Active involved.

        Hell, maybe even VF Click here to enlarge
        I'm still working on getting my car shipped out there ... So far the best price I got was $989 one way for the car and $320 round trip for me. Work is the thing thats really holding me back.
        Some of you may think I'm crazy but this is a perfect time to check out a few shop in CA and maybe get in some track time since I live in Hawaii and we have no track here.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by 808E90 Click here to enlarge
        I'm still working on getting my car shipped out there ... So far the best price I got was $989 one way for the car and $320 round trip for me. Work is the thing thats really holding me back.
        Some of you may think I'm crazy but this is a perfect time to check out a few shop in CA and maybe get in some track time since I live in Hawaii and we have no track here.
        I do think you are crazy but I certainly don't mind, I'm a bit crazy as well.

        Let me know Click here to enlarge
      1. 808E90's Avatar
        808E90 -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        I do think you are crazy but I certainly don't mind, I'm a bit crazy as well.

        Let me know Click here to enlarge
        Well ... Not much to do here so I might as well and try Click here to enlarge

        So when is the date? ... They said they need about a week notice and it depends when it gets shipped out they will give me a date to srrival in CA
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by 808E90 Click here to enlarge
        Well ... Not much to do here so I might as well and try Click here to enlarge

        So when is the date? ... They said they need about a week notice and it depends when it gets shipped out they will give me a date to srrival in CA
        Tell me when you were planning and I'll do my best to schedule around you.
      1. JonMartin's Avatar
        JonMartin -
        Click here to enlarge Originally Posted by 808E90 Click here to enlarge
        Well ... Not much to do here so I might as well and try Click here to enlarge

        So when is the date? ... They said they need about a week notice and it depends when it gets shipped out they will give me a date to srrival in CA
        Thats pretty hardcore props!!
      1. Ronin's Avatar
        Ronin -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Yes, yes, it will only hurt them but that isn't the point.

        I want to get some ESS cars there anyway so we have a comparison at the same time same place. This is important to the M3 community and will also make for a more complete event. Considering this is coming out of my pocket, I want to make sure I get as much bang for the buck as possible.
        You tell me how I can help, and I'll start doing what I can to help out. I'll go to the forums that you guys don't like to, and I'll try and source people there...I'll do whatever you need me to do.

        Regarding my status:

        I won't be bugging ESS for a test tune for the comparison for obvious reasons (that, and still no word as to whether or not their UK tune will work on the US cars, and I have a feeling we're not going to get an answer to that).

        Still waiting on VAC to ship their tune to me, but they've got the invoice I signed. I'm allowed 60 days from July 19th, but I haven't gotten the damn thing, so I'm going to assume they'll bump that date a little bit. Click here to enlarge

        DTUK and JBD obviously working, and as you know, there are others on the hook (MHP is still a possibility...we'll see where that goes).

        Maybe I can get Evolve into this? Anyone else know what other Diesel tunes are out there in the UK that could use some US lovin?
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Ronin Click here to enlarge
        You tell me how I can help, and I'll start doing what I can to help out. I'll go to the forums that you guys don't like to, and I'll try and source people there...I'll do whatever you need me to do.

        Regarding my status:

        I won't be bugging ESS for a test tune for the comparison for obvious reasons (that, and still no word as to whether or not their UK tune will work on the US cars, and I have a feeling we're not going to get an answer to that).

        Still waiting on VAC to ship their tune to me, but they've got the invoice I signed. I'm allowed 60 days from July 19th, but I haven't gotten the damn thing, so I'm going to assume they'll bump that date a little bit. Click here to enlarge

        DTUK and JBD obviously working, and as you know, there are others on the hook (MHP is still a possibility...we'll see where that goes).

        Maybe I can get Evolve into this? Anyone else know what other Diesel tunes are out there in the UK that could use some US lovin?
        The nice part about this is that since we will bump this back into September we will be able to source more people and make it even better. Without as much time devoted to tuning the stock cars we have more room. We just need some ESS tuned cars. MHP was not going to be able to make the August date so now we should be able to do something good.

        You are the diesel expert, so that is up to you Click here to enlarge
      1. mm28's Avatar
        mm28 -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        The nice part about this is that since we will bump this back into September we will be able to source more people and make it even better. Without as much time devoted to tuning the stock cars we have more room. We just need some ESS tuned cars. MHP was not going to be able to make the August date so now we should be able to do something good.

        You are the diesel expert, so that is up to you Click here to enlarge
        so its now being push back till September? everyone had been patiently waiting for this for months... all this effort trying to accommodate ESS is getting ridiculous.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by mm28 Click here to enlarge
        so its now being push back till September? everyone had been patiently waiting for this for months... all this effort trying to accommodate ESS is getting ridiculous.
        No kidding, there would have been absolutely 0 effort to accommodate ESS if ESS didn't act like, "Oh ya, sounds great, we totally want this to happen but are just saying that to look tough and praying this never actually happens because we have no intention of keeping our word and just want to waste your time and money but we won't tell you that, lulz."
      1. mm28's Avatar
        mm28 -
        Click here to enlarge Originally Posted by BzzzBom Click here to enlarge
        Please keep the scheduled date or it starts to make you look flaky like ESS.
        I agree 100%, the second reschedule, regardless of reasons, may damage the image of BB.
        Sure it would be nice to see ESS in the mix, but the world would continue to revolve with or without ESS.

        If its up to me, i will TRY to get an independent user to represent ESS WITHIN the scheduled date, and continue to move forward with the event.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by mm28 Click here to enlarge
        I agree 100%, the second reschedule, regardless of reasons, may damage the image of BB.
        Sure it would be nice to see ESS in the mix, but the world would continue to revolve with or without ESS.

        If its up to me, i will TRY to get an independent user to represent ESS WITHIN the scheduled date, and continue to move forward with the event.
        How is the image of BB being damaged when ESS pulls out and inconveniences everyone? How was I supposed to know that when ESS agrees it actually means they don't agree and when they ask for a reschedule it actually means don't reschedule? If anything it helps our image showing how far we are willing to go to accommodate.

        Yes, we are trying to get independent users who don't fear that Roman will give them a spanking and move forward.
      1. skifreek's Avatar
        skifreek -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        How is the image of BB being damaged when ESS pulls out and inconveniences everyone? How was I supposed to know that when ESS agrees it actually means they don't agree and when they ask for a reschedule it actually means don't reschedule? If anything it helps our image showing how far we are willing to go to accommodate.

        Yes, we are trying to get independent users who don't fear that Roman will give them a spanking and move forward.

        After the bailout on the second reschedule it seems pretty obvious they have no intention of coming, bottom line.
        I know you are trying to be accommodating to ESS, but will you do the same for companies that can't show up in September?? Say BMS and GIAC pull out saying they can't come, will you rearrange again the date from september to oct? nov? We know thats not the case with those companies, but just speaking in hypotheticals. Just seems a little too eager in trying to baby ESS here.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by skifreek Click here to enlarge
        After the bailout on the second reschedule it seems pretty obvious they have no intention of coming, bottom line.
        I know you are trying to be accommodating to ESS, but will you do the same for companies that can't show up in September?? Say BMS and GIAC pull out saying they can't come, will you rearrange again the date from september to oct? nov? We know thats not the case with those companies, but just speaking in hypotheticals. Just seems a little too eager in trying to baby ESS here.
        Actually, yes, as MHP can't make August so this really works out for all of us. GIAC never even responded, Mr. 5 is representing him and has said he looks forward to it. That is what we need, more users with the products, as they can be counted on and since they are enthusiasts they actually want to make this happen.

        BMS is the kind of company that will go through a snow storm barefoot to make it. When Terry says he will be there, he will be there.

        Yes, I have been very eager to accomodate ESS and that is partially to alleviate the view that I for some reason hate ESS. I don't, I like their products and have considered their products, but there clearly are some marketing issues. ESS said they would let their products speak for themselves to address any questions about the dynos they put out, well, you saw what happened.

        Yes, I was way too eager and I wanted to show everyone I did absolutely everything I possibly could. So, in the end, they can not blame me for a single thing. It is just blatant disrespect on their part and just kind of petty. I mean, why waste my time and everyone else's time for so long? Why have me work on this and organize something at such considerable cost? Just poor form, but I know at the end of the day I went about this in the right way and did the right things with the best of intentions for them. It is too bad they never had the same intentions, the BMW tuning business really is dirty/shady and I hate that.
      1. skifreek's Avatar
        skifreek -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge

        BMS is the kind of company that will go through a snow storm barefoot to make it. When Terry says he will be there, he will be there.

        Click here to enlarge
      1. ScrotieMcBoogerBalls's Avatar
        ScrotieMcBoogerBalls -
        If you throw down some cash, maybe i can bring my car.
      1. George Smooth's Avatar
        George Smooth -
        Sticky when I read one of your posts from June or July that you said something to the affect of "Romans retarded third cousin" I knew this would have been the outcome. I think you only got yourself to blame after a statement like that.
      1. mm28's Avatar
        mm28 -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        How is the image of BB being damaged when ESS pulls out and inconveniences everyone? How was I supposed to know that when ESS agrees it actually means they don't agree and when they ask for a reschedule it actually means don't reschedule? If anything it helps our image showing how far we are willing to go to accommodate.

        Yes, we are trying to get independent users who don't fear that Roman will give them a spanking and move forward.
        I know its hard, but often in business, defficut and decisive decisions are needed to be made.
        Yes of course people will understand ESS is at fault, and the delay is out of good intention, but a good intention and a correct decision are 2 separate things in this case. Another reschedule will most likely lower the general level of interest, frustrate people, and lead them to think ESS has BB by the balls.
        Find an ESS end user for representative and stick to the schedule, everyone who's been following this event(A LOT of people across different forums are) would know ESS chickened out and understand why an independent user is needed to represent them in the end.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by George Smooth Click here to enlarge
        Sticky when I read one of your posts from June or July that you said something to the affect of "Romans retarded third cousin" I knew this would have been the outcome. I think you only got yourself to blame after a statement like that.
        That was regarding M33, not Roman or ESS. If you read his posts you will know what I mean.

        Plus, it is not like ESS suddenly decided a few days ago. We had been in communication well after all this Gintani vs. ESS nonsense and several of my posts on the topic. That never discouraged them from asking before, this was simply a case of them backing out because they didn't think it would happen.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by mm28 Click here to enlarge
        I know its hard, but often in business, defficut and decisive decisions are needed to be made.
        Yes of course people will understand ESS is at fault, and the delay is out of good intention, but a good intention and a correct decision are 2 separate things in this case. Another reschedule will most likely lower the general level of interest, frustrate people, and lead them to think ESS has BB by the balls.
        Find an ESS end user for representative and stick to the schedule, everyone who's been following this event(A LOT of people across different forums are) would know ESS chickened out and understand why an independent user is needed to represent them in the end.
        In actuality, this all works out for the best as we will now tie the event to the Gintani grand opening of their new facility. We will have a bigger event now, more cars, more tuning, more of everything. So, it was a blessing in disguise.