BMW is disappointed with 5 series GT (F07) sales - BMW wishes it kept the 5 series wagon instead
Published on 05-24-2011 02:50 AM
Big surprise,
AutoNews reports the 5 series GT is a failure. Sometimes creating too many niches can bite you in the behind and that is exactly what happened to BMW with the 5 GT. Head of BMW North America, Jim O'Donnel, said he wishes the company had not stopped selling the 5 series wagon instead of the 5 series GT which he thought wagon owners would switch to, "The disappointment I have is that I thought a lot of our 5-series station wagon customers would go with the GT. In point of fact, that is not happening. We have lost those customers to the competition, mainly to Mercedes-Benz."
BMW expected sales up to 8,000 units per year. They sold only 2,848 5 series GT's in 2010 and 720 in 2011. When asked about bringing the 5 wagon back O'Donnel stated it may be too late for this generation but the 3 series wagon will definitely still be for sale in the US. Way to go BMW, maybe instead of giving us crap we don't want try giving us things we do like the M3 GTS. You said there was no business case for the GTS or CSL in the United States yet someone at BMW decided the 5 GT was a good idea? We hope every single one you don't sell reminds you how wrong you were.
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