That is not all, he also shared his political views on how he believes diesels in particular are facing a disadvantage due to tax credits for electrics. "I believe in a free economy. I think we should abolish all tax credits. What they are doing is putting a bet on technology, which is not appropriate. As a taxpayer, I am not sure this is the right way to go."
Now what is wrong with this exactly? In our opinion, nothing. Mr. O'Donnel is quite correct and should not have to apologize for his opinion. The issue really is the BMW "i" brand which is going to be focusing on electrics. It would seem BMW nudged him to apologize since they felt it didn't look too good for their head of BMWNA to be advocating leveling the playing field for diesel powerplants and not using taxpayer's money to fund EV's.
BMW should be patting him on the back for not being a green lemming and actually saying what we are all thinking. BMW should focus more on diesel power in the United States. The BMW "i" brand won't be the answer for the majority of commuters. BMW has lost focus. We commend him on saying what he feels and it is about time BMW got their swagger back. Mr. O'Donnel, we need more execs at BMW like yourself. We understand why they made you apologize, but thank you for speaking your mind.
The apology that came later: